The growth in new seller base during the sale came from India’s hinterland as 57 per cent said of these sellers hailed from Tier-II, Tier-III, and smaller cities and towns such as Jaipur, Surat, Howrah, Tirupur, and Panipat, among others. “Our efforts to uplift the entire ecosystem also ushered in considerable growth opportunities for MSMEs, sellers and our lakhs of kirana partners, who benefited immensely from our various financial offerings, better revenues and an expanded reach across the nation,” said Nandita Sinha, Vice President – Customer and Growth, Flipkart. Subscribe to Financial Express SME newsletter now: Your weekly dose of news, views, and updates from the world of micro, small, and medium enterprises Flipkart said it is aiming to make over 30 million deliveries through kirana delivery partners this festive season. “Indicating a shift in trend to digital commerce for B2B, over 45 per cent of Flipkart Wholesale’s customer base transacted online and 35 per cent of them opted for self-service,” the company said in a statement. For its B2B arm Flipkart Wholesale, which caters to over 1.5 million kiranas, the company saw a 1.3X jump in the number of kirana and retail members onboarding the platform this Big Billion Days.
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